Originality drives us. But not nearly as much as effectiveness.
We start every project with an intuitive understanding of the rural lifestyle market.
We’ll work with you to create the right mix of strategy, creativity and results.
And that’s how sound strategy transforms from a good idea to a great business solution.
Overview Gallery
Ag United for South Dakota
AgStar Financial Services
Integra Seed
Krone North America
Kubota Tractor Corporation
Land O’Lakes/Purina
Lone Mountain Cattle Co.
McCauley’s Equine Formulas
NAMA Region III
NorthWestern Energy
POET Nutrition
Ridley Nutrition Solutions
South Dakota Corn Council
Walters Gardens
WildBlue Communications
Ag United for South Dakota
Sioux Falls, S.D.Farmers and ranchers across South Dakota believe in keeping family farms growing. We help them tell their environmentally friendly story through clear, consistent communication.
our focus
- Strategy & Big Ideas
- Logo, Letterhead & Corporate Identity Brochure
- Brand Advertising: Print, Radio, TV, Online
- Public Relations
- Regional Media Planning & Placement
- Web Site Design & Programming
- Direct Mail
- Event Planning
- Focus Groups & Market Research
AgStar Financial Services
Mankato, Minn.As one of the largest Farm Credit Services organizations in the country, AgStar leads the way for smart ag lending. We’re proud to help them continuously grow both sales and positive brand awareness.
our focus
- Strategy & Big Ideas
- Brand & Retail Advertising: Print, Radio, TV, Online
- Public Relations
- Regional Media Planning & Placement
- Web Site Design & Programming
- Direct Mail
- Annual Report
Integra Seed
Ames, IowaIntegra is a Wilbur-Ellis brand competing against all the major seed companies. In addition to creating an intuitive new Web site and seed catalog, our account team has been known to get out into the field with Integra, looking at test plots and getting their hands dirty.
our focus
- Strategy & Big Ideas
- Corporate Identity & Product Catalogs
- Web Site Design & Programming
- Regional Media Placement
- Targeted Direct Mail
- Local Dealer Support Materials
Krone North America
Memphis, Tenn.Already a powerhouse in Germany, Krone is cutting a huge swath across the North American hay and forage market. In addition to national and regional media strategy, results-driven print ads and strategic direct mail, we also help Krone support their network of U.S. dealers.
our focus
- Strategy & Big Ideas
- Print Brand Advertising
- Product Brochures
- Nationwide Dealer Support: Signage & P.O.P. Displays
- Tradeshow Displays
- National Media Planning & Placement
- Micro Site Design & Programming
- Direct Mail
Kubota Tractor Corporation
Torrance, Calif.Kubota leads the U.S. market for sub-compact and compact tractors. (Yes, even beating John Deere.) As their agency of record since 1999, Paulsen handles everything from new product and category launches to national media buys, new product photography and dealer support packages.
our focus
- Strategy & Big Ideas
- Brand Advertising: Print, Radio, TV, Online
- New Product & Category Launches
- Nationwide Dealer Support Packages
- National Media Planning & Placement
- Web Site Design & Programming
- Yearly New Product Photography, Talent Scouting & Location Scouting
- Direct Mail
Land O’Lakes/Purina
Swine Feeds
Arden Hills, Minn.
In ag, every product is about productivity. This targeted campaign for a new gel–formulated pig starter achieved measurable recall among producers, nutritionists and veterinarians.
our focus
- Media Planning & Placement
- Print Advertising
- Direct Mail
Lone Mountain Cattle Co.
Golden, N.M.Lone Mountain is the largest full-blood Wagyu breeding ranch in America. Together with eye-catching design and effective PR, they’ve taken the lead on marketing Wagyu cattle genetics. In fact, their first auction exceeded all expectations and set a record for Wagyu sales in America.
our focus
- Strategy & Big Ideas
- Public Relations
- Logo, Letterhead & Corporate Identity Brochure
- Print Advertising
- Tradeshow Displays
- Web Site Design & Programming
- Direct Mail
- Event Planning
McCauley’s Equine Formulas
Versailles, Ky.McCauley’s is headquartered in the heart of Bluegrass country. We hit the road to talk to horse owners, enthusiasts, veterinarians and feed dealers, to identify how they choose a feed and to reflect those needs in eye-catching and effective package designs.
our focus
- Strategy & Big Ideas
- Product Packaging
- Focus Groups & Research
- Print Advertising
- Regional Media Planning & Placement
National Agri–Marketing Association (Region III)
Minneapolis, Minn.Our passion for agriculture and ag marketing shows in the work we do and the clients we serve. And we poured every bit of that passion into volunteering our time and talents to create materials for the 2008 Regional NAMA Awards. It was an honor to be asked, and an honor to earn a few awards ourselves.
our focus
- Big Ideas
- Direct Mail
- Custom Illustration
NorthWestern Energy
Butte, Mont.NorthWestern is the leading energy provider in rural South Dakota, Montana and Nebraska. Our ongoing work for them includes annual reports, reports to shareholders, special marketing events and support campaigns.
our focus
- Print & Radio Advertising
- Regional Media Planning & Placement
- Microsite Design & Programming
- Annual Report
- Direct Mail
POET Nutrition
Sioux Falls, S.D.How do you go about branding a co-product of the ethanol production process? By delivering greater value to customers. POET Nutrition differentiates their Dakota Gold distiller dried grains with high–quality consistency formulations, and works with Paulsen to give it the right branding image.
our focus
- Corporate Identity Brochures & Product Inserts
- Print Advertising
- Tradeshow Displays
Ridley Nutrition Solutions
Mankato, Minn.For over 20 years, Paulsen has helped Ridley market a variety of animal feed and nutrition products across North America. In that time, we’ve created everything from newsletters and brochures to new product launches and global corporate initiatives.
our focus
- Strategy & Big Ideas
- Corporate Identity & Product Brochures
- Brand Advertising: Print, Radio, TV, Online
- New Product & Category Launches
- Nationwide Dealer Support
- National Media Planning & Placement
- Web Site Design & Programming
- Tradeshow Displays
- Direct Mail
- Public Relations
South Dakota Corn Council
Sioux Falls, S.D.Food versus fuel is a huge debate across the country. We helped the South Dakota Corn Utilization Council tell the story from the farmer’s perspective. The resulting ads were so informative and popular, other states chose to use them as well.
our focus
- Strategy & Big Ideas
- Informational Advertising: Print, Radio, TV
- Public Relations & Media Tours
- Informational Brochure
- Regional Media Planning & Placement
Walters Gardens
Zeeland, Mich.Walters Gardens grows some of the hottest (and hardiest) wholesale perennials in the country. So it’s no surprise they turn to Paulsen to take their branding efforts to the next level.
our focus
- Media Strategy & Placement
- Print Advertising
- New Product Logo Design
- Web Site Design & Programming
- Internal Business Platform Integration
WildBlue Communications
Denver, Colo.In 2008, we helped completely transform the WildBlue brand. This campaign illustrates our ability not only to do beautiful design work, but to understand the complex strategic needs of a large client with multiple sales offers and dealer requirements.
our focus
- Strategy & Big Ideas
- Brand Advertising: Print, Radio, TV, Online
- Nationwide Dealer Support Packages
- Corporate Identity Brochures
- Public Relations
- National Media Planning & Placement
- Tradeshow Displays
- Direct Mail
- Custom Illustration
