paulsen marketing
creativity that accomplishes something

Originality drives us. But not nearly as much as effectiveness.

We start every project with an intuitive understanding of the rural lifestyle market.

We’ll work with you to create the right mix of strategy, creativity and results.

And that’s how sound strategy transforms from a good idea to a great business solution.

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Ag United for South Dakota AgStar Financial Services Hubbard Life Kubota Tractor Corporation McCauley’s Equine Formulas Mosaic Company NorthWestern Energy POET Nutrition Raven Precision Ridley Nutrition Solutions SD Soybean Association South Dakota Corn Council Walters Gardens Wheat Growers

Ag United for South Dakota

Sioux Falls, S.D.

Farmers and ranchers across South Dakota believe in keeping family farms growing. We help them tell their environmentally friendly story through clear, consistent communication.

our focus

  • Strategy & Big Ideas
  • Logo, Letterhead & Corporate Identity Brochure
  • Brand Advertising: Print, Radio, TV
  • Public Relations
  • Regional Media Planning & Placement
  • Direct Mail
  • Event Planning
  • Focus Groups & Market Research
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AgStar Financial Services

Mankato, Minn.

As one of the largest Farm Credit Services organizations in the country, AgStar leads the way for smart ag lending. We’re proud to help them continuously grow both sales and positive brand awareness.

our focus

  • Strategy & Big Ideas
  • Brand & Retail Advertising: Print, Radio, TV, Online
  • Public Relations
  • Regional Media Planning & Placement
  • Direct Mail
  • Annual Report
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Hubbard Life

Mankato, Minn.

Hubbard Feeds recently reformulated its entire line of pet and companion animal feeds to target the growing rural lifestyle market. Paulsen Marketing helped the company launch a new brand Hubbard Life and supported it with a comprehensive digital and social media strategy. 

our focus

  • Consumer & Dealer Surveys
  • Product Name, Logo & Positioning
  • Package Design
  • Website Design & Programming
  • Social Media Strategy
  • Video Blogs
  • Pay Per Click
  • Magazine
  • Public Relations
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Kubota Tractor Corporation

Torrance, Calif.

Kubota leads the U.S. market for sub-compact and compact tractors. (Yes, even beating John Deere.) As their agency of record since 1999, Paulsen handles everything from new product and category launches to national media buys, new product photography and dealer support packages.

our focus

  • Strategy & Big Ideas
  • Brand Advertising: Print, Radio, TV, Online
  • New Product & Category Launches
  • Nationwide Dealer Support Packages
  • National Media Planning & Placement
  • Website Design
  • Yearly New Product Photography, Talent Scouting & Location Scouting
  • Direct Mail
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McCauley’s Equine Formulas

Versailles, Ky.

McCauley’s is headquartered in the heart of Bluegrass country. We hit the road to talk to horse owners, enthusiasts, veterinarians and feed dealers, to identify how they choose a feed and to reflect those needs in eye-catching and effective package designs.

our focus

  • Strategy & Big Ideas
  • Product Packaging
  • Focus Groups & Research
  • Print Advertising
  • Regional Media Planning & Placement
  • Website Design & Programming
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Mosaic Company

Plymouth, Minn.

Mosaic is the world's leading producer and marketer of concentrated phosphate and potash. These two primary nutrients are traditionally seen as commodities, but Paulsen Marketing has helped Mosaic build value-added brands around such products as Pegasus K62 and Nexfos.

our focus

  • Product Name, Logo & Positioning
  • Direct Mail
  • Dealer Support Materials
  • Website Design & Programming
  • Video Content
  • Magazine
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NorthWestern Energy

Butte, Mont.

NorthWestern is the leading energy provider in rural South Dakota, Montana and Nebraska. Our ongoing work for them includes annual reports, reports to shareholders, special marketing events and support campaigns.

our focus

  • Strategy & Big Ideas
  • Brand Advertising: Print, Radio, TV, Digital, Outdoor
  • Annual Report Design
  • Custom Illustration
  • Corporate Identity Materials
  • Community Education Collateral Materials
  • Logo Development
  • Public Relations & Crisis Communications
  • Regional Media Planning & Placement
  • Direct Mail
  • Microsite Design & Programming
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POET Nutrition

Sioux Falls, S.D.

How do you go about branding a co-product of the ethanol production process? By delivering greater value to customers. POET Nutrition differentiates their Dakota Gold distiller dried grains with high–quality consistency formulations, and works with Paulsen to give it the right branding image.

our focus

  • Corporate Identity Brochures & Product Inserts
  • Print Advertising
  • Trade Show Displays
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Raven Precision

Sioux Falls, S.D.

Producers often feel lost when it comes to configuring their precision ag equipment. Paulsen Marketing tapped into this overwhelming sense of frustration to position Raven as Precision. Simplified.

our focus

  • Direct Mail
  • Dealer Support Materials
  • Trad Show Presence
  • Contest & Giveaway
  • Website Design & Programming
  • Magazine
  • Radio
  • Television
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Ridley Nutrition Solutions

Mankato, Minn.

For over 20 years, Paulsen has helped Ridley market a variety of animal feed and nutrition products across North America. In that time, we’ve created everything from newsletters and brochures to new product launches and global corporate initiatives.

our focus

  • Strategy & Big Ideas
  • Corporate Identity & Product Brochures
  • Brand Advertising: Print, Radio, TV, Online
  • New Product & Category Launches
  • Nationwide Dealer Support
  • National Media Planning & Placement
  • Website Design & Programming
  • Trade Show Displays
  • Direct Mail
  • Public Relations
  • Pay Per Click
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SD Soybean Association

Sioux Falls, S.D.

The SDSA is a strong voice for soybean famers—especially when it comes to expanding markets for their crop. Paulsen Marketing’s role is to help communicate the many benefits of belonging to such a forward-thinking organization.

our focus

  • Website Design & Programming
  • Member Communications
  • Direct Mail
  • Radio
  • Newsprint
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South Dakota Corn Council

Sioux Falls, S.D.

Today's corn farmers are producing more bushels per acre with less environmental impact than ever before. South Dakota Corn Council asked Paulsen Marketing to  tell the farmer’s side of the environmental story.

our focus

  • Strategy & Big Ideas
  • Informational Advertising: Print, Radio, TV, Online
  • Public Relations & Media Tours
  • Informational Brochure
  • Regional Media Planning & Placement
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Walters Gardens

Zeeland, Mich.

Walters Gardens grows some of the hottest (and hardiest) wholesale perennials in the country. So it’s no surprise they turn to Paulsen to take their branding efforts to the next level.

our focus

  • Media Strategy & Placement
  • Print Advertising
  • New Product Logo Design
  • Website Design & Programming
  • Internal Business Platform Integration
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Wheat Growers

Aberdeen, S.D.

Wheat Growers is one of the largest agricultural cooperatives in the United States, marketing over 160 million bushels of grain annually. Our job is to communicate the core values of this organization to more than 16,000 equity holders and 5,400 members.

our focus

  • Brand Strategy
  • Website Design & Programming
  • Public Relations
  • Corporate, Employee & Safety Communications
  • Quarterly Newsletters
  • Annual Report
  • Annual Meeting Presentations
  • Direct Mail
  • Newsprint
  • Radio
  • Pay Per Click
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