paulsen marketing
all in an honest days work

Integrated. Full service. 360 Marketing. It doesn't matter what you call it. What matters is how you bring it all together and generate results. At Paulsen Marketing, each core service is led by an industry expert and supported by a team of experienced professionals.

strategic planning
  • Market analysis, product analysis
  • Product planning and positioning
  • Packaging and pricing strategy
  • Analysis of sales inquiry system
  • Special promotion planning/execution
creative development
  • Corporate identity: logo, letterhead and collateral materials
  • Print: magazines, newspaper, outdoor, direct mail, non–traditional
  • Broadcast: TV, radio, online
  • Interactive: websites, microsites, online advertising, social media strategies
  • Sales support literature/brochures
  • Trade show design and implementation
  • Point–of–purchase and packaging design
interactive development
  • Internet marketing consultation
  • Website design, development, hosting and maintenance
  • Content management
  • Business blogging and social media strategies
  • SEO strategies and site optimization
  • Keyword research and keyword content development
  • Online media planning and buying
  • E–commerce development
  • Online database development
  • User–created content
  • Online contest creation and management
media buying and planning
  • Strategic analysis, advice and recommendations
  • Comprehensive media research, planning and negotiation
  • Analysis of media performance
  • Competitive tear–sheets and top–level media analysis
direct marketing
  • Direct Marketing — Online & Offline
  • Database Management
  • Data Procurement
public relations
  • Strategy and positioning
  • Crisis management
  • Media relations
  • Event coordination
  • Media kits and tours
  • Product launches
  • Trade show support
  • Dealer/distributor communications
  • Community relations
  • Employee relations
  • Social media management
market research
  • Web analytics
  • Interviews
  • Focus groups
  • Customer surveys
  • Brand monitoring
  • Competitive intelligence
  • Lead qualification