AgriMarketing Magazine Features Article by Paulsen VP of Digital
The March issue of AgriMarketing magazine features the first installment of a two-part series authored by Sara Steever, Paulsen VP of digital services. In the article, Digital Ag: How to Talk to Producers Online, Steever discusses how producers are embracing social media and the need for agribusinesses to adapt their communications strategies to include this new channel.
“As more and more farm families participate in social media, ag marketers are seeking effective ways to participate in the online conversation with them,” says Steever. “So many companies are asking how to develop and implement a social media presence. I thought I could offer helpful advice to agrimarketers wanting to have a social media plan and strategy. The interest we’ve seen in this topic has been remarkable, and we’re thrilled that AgriMarketing magazine is publishing the article for its audience.”