Hallmark Contests Go Solo
Paulsen Marketing worked with Hallmark Cards to develop and launch HallmarkContests.com, a Web site where visitors can submit card ideas and compete to become a Hallmark Star. After administering a number of successful online contests, Paulsen created a custom contest management tool (CMT) that allows Hallmark personnel to launch and administer contests without the need of programmers.
Theresa Murphy, Associate Product Manager of the UCC Team replied, “The new contest management tool has made it easy to set up and run our own contests. Even with multiple components, we can manage the system and get to the business of putting great greeting cards on the market.”
Nine contests later—four administered directly by Hallmark’s user-created cards team—Hallmark is launching a new contest every month. User-created card sales have exceeded Hallmark’s expectations and are now offered in multiple stores nationwide. For more information, visit www.hallmarkcontests.com.