March 25, 2013
Guest blogging today is Krystil Smit, public relations director.
When it comes to awards, the only thing more satisfying than seeing client work recognized is when one of your own dedicated employees is honored, and that was the case for Paulsen Marketing at the South Dakota Advertising Federation’s 47th annual ADDY Awards Show.
Paulsen celebrated an honored colleague and accepted three awards at the ADDYs held March 15 in Sioux Falls.
Paulsen’s top award of the night was a Gold ADDY for a 60-second TV commercial produced on behalf of the South Dakota Corn Utilization Council titled, “Feed The World.”
Paulsen won two Silver ADDYs as well – one in the Digital Advertising, Tablet Category for the Raven Product Guide App that Paulsen produced for Raven Industries (available from iTunes and Google Play); and another in the Elements of Advertising, Illustration category for Cooperative Credit’s 2012 Annual Report.
Several Paulsenites were in attendance to support colleague Janet Andersen as she received the 2012 Creative Legacy Award.
In 2005 the South Dakota Advertising Federation developed the Creative Legacy Award as a way to recognize individuals in the local advertising community who have set the standard for creative accomplishment within the industry, achieved an impressive body of work in their career and serve as a mentor or inspiration to co-workers.
With over 30 years in the Sioux Falls area advertising industry, Janet has been integral to the progress and successful growth of communications in the region. She is a senior project manager at Paulsen and works one-on-one with clients as an account executive while also managing projects internally. Because of Janet’s deep experience in graphics and production, she’s able to offer valuable insights to key agency clients and bridge the communications gap between account service and creative.
Our agency produced a special video to commemorate Janet’s Creative Legacy Award.