February 11, 2013
Paulsen Clients Shine at Region III NAMA Awards
I hope you don’t mind if I boast a little.
I try hard not to make boastfulness or arrogance one of my personal characteristics. I’m more comfortable taking a low-key, understated approach. At least I hope that’s how I appear to others.
But after our agency’s showing at the National Agri-Marketing Association’s Region III Best of NAMA awards in Des Moines, I just have to say how proud I am of our employees, our work and, most of all, our clients for winning five Merit Awards and nine First Place Awards. (Not to mention the Best of Show—Advertising award for a series of television commercials created for the South Dakota Corn Utilization Council.)
One of the reasons I’m so gratified by these awards is that they represent seven different Paulsen clients who have placed their trust and confidence in us to tell their stories on their behalf. Another reason is that several of these companies have never been recognized with a NAMA Award before. And better yet, our 14 awards and Best of Show award touch absolutely every one of our 34 Paulsen employees in one way or another.
In other words, it was indeed an overall team effort, both internally among our talented employees and externally in a collaborative effort with our client partners. That’s what makes this year’s regional NAMA Award results feel so darn good.
Here’s another reason these awards mean so much to us. Nearly 200 entries in 61 Advertising and Public Relations categories were judged. These entries represent the best and brightest agricultural agencies, companies and associations to be found in Region III, which covers North Dakota, South Dakota, Minnesota and Iowa. Some of the biggest names in agri-business enter their work in this competition. And the quality and creativity of this work just gets better and better each year.
OK, OK, enough boasting—time to come back to earth. I fully realize that advertising awards need to be kept in the proper context and perspective. The work must accomplish the sales or marketing objective to be deemed truly successful.
But when an ad or a website or a TV commercial really stands out because of its uniqueness or creativity, AND achieves its intended objectives, AND is recognized by our industry for excellence, well I guess that’s worth bragging about.
Well, at least a little bit, anyway.
Check out the full list:
Agency clients receiving First Place Awards and the award category include:
- AgStar Financial Services—Local Multi-Media Campaign
- South Dakota Corn Utilization Council—Producer Funded Advertising Campaign
- South Dakota Corn Utilization Council—Television, Single or Series
- Hubbard Feeds, Inc.—Point of Purchase Materials
- Valley Queen Cheese—Public Relations, Media Relations
- Wheat Growers Cooperative—Public Relations, Company/Association Newsletters
- AgStar Financial Services—Public Relations, Annual Reports
- Hubbard Feeds, Inc.—Internet Website, Educational Focus
- Hubbard Feeds, Inc.—Specialty Advertising Campaign
Merit Awards and the award categories went to:
- Wheat Growers Cooperative—Local Multi-Media Campaign
- Kubota Tractor Corporation—New Product Introduction
- Midwestern BioAg—Customer Brochures/Catalogs
- Ag United for South Dakota—Corporate Identity
- South Dakota Corn Utilization Council—Producer Funded PR Campaign to Consumers
Best of Show, Advertising—South Dakota Corn Utilization Council, “Farmers Feeding the World” television series
Representing Paulsen: Sara Steever, Janet Andersen, Greg Guse, Clara Jacob, Marnie Graham, Mark Smither, Krystil Smit, Jordin Mueller, Jon Marohl and Kristi Moss.
