March 19, 2012
Saturday, March 10 was a red letter date for Paulsen Marketing as the agency won the "Best of Show—Broadcast", and vice president Sara Steever was recognized with the "Creative Legacy Award" at the South Dakota Advertising Federation's 46th annual Addys Award Show.
The Best of Show entry was a sixty second TV commercial produced on behalf of the South Dakota Corn Utilization Council titled, "Thanks, SD Farmers." The spot was produced during the harvest season of fall, 2011 by Clara Jacob, creative director and Janet Andersen, senior project manager for Paulsen.
I've been amazed at the tremendous feedback we've received since this spot began running last Thanksgiving. Farmers and city people alike really seem to identify with the message of this commercial. Now winning Best of Show in the South Dakota Addy competition is truly confirmation that this is a very special TV commercial.
The winning TV entry will go on to District Eight of the American Advertising Federation to be judged among winning entries from ND, SD, MN and WI. We are absolutely thrilled with this honor. I can't say enough about our creative team on the SD Corn account. And our client including Teddi Mueller, Lisa Richardson and the growers serving on the Council Board and Association Board have been wonderful to work with. It is their award as much as our agency's. This is a tremendous win for all of us!
The other special recognition goes to Sara Steever, VP, director of interactive services who received the SDAF Creative Legacy Award. This award is given each year to an advertising practitioner who elevates the creativity of work being produced in the market and who serves as a mentor and model for young people who are pursuing a career in the field of advertising and marketing. Sara is a 20-year veteran of Paulsen Marketing and deserves the credit for building our agency's award-winning digital and interactive services capability.
I just can't think of anyone more deserving of this very special award than Sara Steever. Her vision, her creativity and her passion for digital communications have given our agency an important competitive advantage. She truly exemplifies the criteria of the Creative Legacy Award. Here's a special video our agency produced to commemorate Sara's special award.