August 12, 2014

Where did the summer go?

Guest blogging today is Chelsey Johnson, public relations intern.

It is hard to believe that I am wrapping up my internship with Paulsen and preparing for my final semester at South Dakota State University. Since being introduced to Paulsen at the South Dakota Advertising Federation Student Ad Day in 2012, I began following Paulsen’s agri-marketing work. Later that year, I had a chance to visit the Paulsen office on a field trip with our SDSU Ag Communicators of Tomorrow Chapter. It is exciting to be able to share that these early connections led me to a seat behind a desk in the agency.

In December, I will graduate with a double major in agricultural communications and dairy production, and minors in advertising and animal science. Explaining my majors and minors is a mouthful, and I often simply chose one major when answering the, “What are you studying?” question every college student is frequently asked. That way, I can avoid the, “Wouldn’t one major be enough?” question. However, I can honestly say as the public relations intern at Paulsen, I was offered experiences to apply knowledge from each of my courses of study, as well as learn valuable lessons to enhance my classroom knowledge.

One could assume, based on my academic ambitions, that I am someone who wants to learn and master many skills. However, since taking a course in strengths-based leadership this spring, I began to also recognize that focusing on strengths is equally, if not even more, valuable than working to improve weaknesses. In my time here at Paulsen, I have made the connection that a full-service marketing agency is a great example of the strengths theory in action.

I saw first-hand what it looks like when a project touches multiple hands with each person offering their specific strength whether that is public relations, creative direction, strategic communications, copywriting, media planning, web development or research. A great example of this process in action is the rebranding efforts that Paulsen is unfolding for this fall. I am glad to say I was, in a small way, involved with the effort, and I am looking forward to seeing everything come together for the reveal this fall.

In addition, I was provided the opportunity to be involved with history-making efforts for Paulsen clients. I had the chance to closely follow key agriculture development efforts such as the efforts to extend heavy rail further west in South Dakota and the movement to expand the dairy industry in the state. My eyes were opened to the tremendous growth potential for agriculture in South Dakota, and I looking forward to watching it happen.

I could not possibly explain every experience I had in one blog, but I can’t go without saying how grateful and appreciative I am for the mentorship I received this summer. I feel I had the opportunity to work with some of the top minds in agri-marketing. I am extremely thankful for the time each person at Paulsen took to offer me feedback on projects and advice for my own career development.

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July 17, 2014

The Cows Won't Milk Themselves, But...

Guest blogging today is Chelsey Johnson, public relations intern.

Growing up on a dairy farm, I became familiar with the phrase, “the cows won’t milk themselves.” The age-old saying was usually my family’s queue to leave a gathering and head home for evening milking, or the excuse for why my parents couldn’t attend an evening sporting event. However, for a growing number of dairy farms, the response to this saying has become, “but the robots will.”

This past Saturday, Paulsen President Sara Steever, Copywriter Katie Hayward and myself had the opportunity to visit Cottonwood Ridge Dairy, home to the Brad and Monica Nussbaum...

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July 02, 2014

Infinite Variety

Guest blogging today is Bryan Bjerke, public relations director.

South Dakota calls itself the “Land of Infinite Variety.” It certainly deserves that title. As I drove across the state on the way to the Black Hills and the Governor’s Ag Summit last week, I noticed the variety of life that exists between the borders. And thanks to what I learned and observed at the Summit, I believe that South Dakota’s farmers, ranchers and agribusinesses can lay claim to some of that “Infinite Variety,” too.

The state’s department of agriculture is a perfect example of that variety, as the department is responsible for many things, some of...

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June 17, 2014

Water's Power and Peril

Guest blogging today is Bryan Bjerke, public relations director.

I grew up on a farm, and when a weather event happened, it was a must that we get in the car, drive around and look at whatever Mother Nature had decided to do to the farmland we all depended on. Old habits die hard, because I have been driving around the countryside in southeastern South Dakota in the last week, observing all the power and peril that water can deliver. Heavy rains on already-saturated ground have produced some record flooding in both rural and urban areas.

Leonardo da Vinci said that, “Water is the driving force of all nature.” Farmers are often at the mercy of...

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June 06, 2014

World Pork Expo Sets Stage for a Resilient, Optimistic Industry

When a 200-foot long bacon banner leads the way toward an expo entrance and the amazing aroma of barbequed ribs greet you far outside the gates, you know you’re at World Pork Expo 2014!

Although I’ve been associated with the pork industry in some way most of my life, this was my inaugural visit to the 26th annual event held on the Iowa State Fairground in Des Moines, Iowa. The event draws more than 20,000 attendees from the United States and around the world to see the latest technology and advancements in swine production. I attended with colleagues Greg Guse, Allyse Thaler and Paulsen’s summer intern, Chelsey Johnson.

In a year...

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