November 20, 2013
Guest blogging today is Bryan Bjerke, public relations director.
“The least amount of judging we can do, the better off we are.” Michael J. Fox
That’s easy for Michael J. Fox to say. He’s never been a PR judge for Best of NAMA. I had the privilege of judging some of the PR entries for this year’s Best of NAMA competition in Kansas City last week. I wondered just what I would be doing, what I’d be asked to judge. And, of course, I was curious about what I would see and how I would react.
I should have known it was going to be serious work when I came into the hall where the advertising and PR entries were laid out. The PR tables had one big difference from the advertising tables: Chairs. I quickly realized that I would have to sit down and do a lot of reading. And there was.
But over the two days I was involved, I realized that all that reading was not a chore at all. There were so many interesting, provocative, enlightened approaches to telling agriculture’s story. I found myself wondering if I would be able to finish my job, because I was having a great time soaking in the information and the way it was presented.
I also realized that in all the good work, there were also good works. Companies and organizations were helping promote causes for the good of the industry. And while that’s not necessarily unique to agriculture and agribusiness, I think it is one of our strengths: that we spend almost as much time lifting up as we do promoting and publicizing.
So I came back from Kansas City with tired eyes, but renewed hope about the future of our business. Judging by that outcome, I’d have to say I was the winner.