August 12, 2014
Guest blogging today is Chelsey Johnson, public relations intern.
It is hard to believe that I am wrapping up my internship with Paulsen and preparing for my final semester at South Dakota State University. Since being introduced to Paulsen at the South Dakota Advertising Federation Student Ad Day in 2012, I began following Paulsen’s agri-marketing work. Later that year, I had a chance to visit the Paulsen office on a field trip with our SDSU Ag Communicators of Tomorrow Chapter. It is exciting to be able to share that these early connections led me to a seat behind a desk in the agency.
In December, I will graduate with a double major in agricultural communications and dairy production, and minors in advertising and animal science. Explaining my majors and minors is a mouthful, and I often simply chose one major when answering the, “What are you studying?” question every college student is frequently asked. That way, I can avoid the, “Wouldn’t one major be enough?” question. However, I can honestly say as the public relations intern at Paulsen, I was offered experiences to apply knowledge from each of my courses of study, as well as learn valuable lessons to enhance my classroom knowledge.
One could assume, based on my academic ambitions, that I am someone who wants to learn and master many skills. However, since taking a course in strengths-based leadership this spring, I began to also recognize that focusing on strengths is equally, if not even more, valuable than working to improve weaknesses. In my time here at Paulsen, I have made the connection that a full-service marketing agency is a great example of the strengths theory in action.
I saw first-hand what it looks like when a project touches multiple hands with each person offering their specific strength whether that is public relations, creative direction, strategic communications, copywriting, media planning, web development or research. A great example of this process in action is the rebranding efforts that Paulsen is unfolding for this fall. I am glad to say I was, in a small way, involved with the effort, and I am looking forward to seeing everything come together for the reveal this fall.
In addition, I was provided the opportunity to be involved with history-making efforts for Paulsen clients. I had the chance to closely follow key agriculture development efforts such as the efforts to extend heavy rail further west in South Dakota and the movement to expand the dairy industry in the state. My eyes were opened to the tremendous growth potential for agriculture in South Dakota, and I looking forward to watching it happen.
I could not possibly explain every experience I had in one blog, but I can’t go without saying how grateful and appreciative I am for the mentorship I received this summer. I feel I had the opportunity to work with some of the top minds in agri-marketing. I am extremely thankful for the time each person at Paulsen took to offer me feedback on projects and advice for my own career development.